The era of impossible-to-read watches

Written on January 16, 2009 – 12:21 pm | by Maria Mihale |

Looking at the picture below, the first thing to cross your mind is “not another Japanese watch!”. Come one, be honest! How did I figure it out? But it’s easy: the wristwatch has a particular silhouette, a little bit alien, if I may say so, and it’s quite impossible to read. It’s enough for me to take this wild guess: it most certainly is made in Japan.



Maybe some of you presume it is branded with the TokyoFlash name, due to the crazy aspect, but they couldn’t be more wrong, even if there is no one to blame them for such a thought. The device was released under the name of EIN Cyber Heartbeat LED and follows some unusual rules of manufacturing wristwatches nowadays. First of all, it doesn’t use anything that people is accustomed to, like numbers or clock hands, in order to tell the time. Second of all, it is based on a weird idea that does nothing but to convert the watch into a impossible-to-read one.



The LED graphical display looks very much like an electrocardiogram machine you can watch someone’s heart on. The EIN Cyber Heartbeat LED doesn’t really tell you whether you heart is still beating or not, as you can figure it out for yourselves, but wearing it will make feel like having a miniature heart monitor device wrapped around your wrist.

More than that, you can either leave the face of the watch black or let the display be active all the time, without worrying about the fact that the battery will be depleted. Fear no more, because the watch can be “resuscitated” by plugging it into a USB port. A single charge (the duration charge is of approximately two hours) is meant to ensure 24 hours of uninterrupted illumination.

Hopefully, your heart is strong enough to be told the overwhelming price of this timepiece, because mine wasn’t prepared for such news. $290. Quite expensive, isn’t it? But, after all, what did you expect from these impossible-to-read watches?

(Source: gadgets.boingboing.net)


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