Written on April 22, 2008 – 9:07 am | by Bogdan Alex |
Atlas used to hold the entire globe on its shoulders and the Greek gods thought that was cool. But you can be cooler than Atlas. No need to strain your shoulders with Earth’s immensity, just buy one of these watches.

Instead of holding the Earth on your shoulders you can now wear the globe on your wrist. This watch from ThinkGeek incorporates a small rotating Earth that makes a full rotation once every 24 hours. It was actually designed in Japan and made by Seiko Instruments.

What kind of crazy concept might this be and how does it work? Well, it’s quite intuitive and works fine. There is a small time zone indicator for the hour on the rim of the dial and a small orange dot to indicate the minutes. The movement mechanism is made of Quartz with a custom set of 3 reducing gears in the drive train and the included Lithium battery lasts for 10 years. The bezel is 45 mm in diameter and the entire case is made of light weight Titanium.

The crystal that powers the mechanism is super tough Hardlex and is of optical quality to create the effect of the Earth floating inside the frame. You can easily tell the time by identifying your time zone on the globe which, by the way, spins counter clockwise, just like our planet. I wonder how people from the Southern hemisphere are able to use this, though. The watch is also water resistant up to 100m.

You can find this watch at ThinkGeek for $599.99.