Written on October 24, 2009 – 3:21 am | by CoolGadgetConcept |
Many people believe that there is no step further in displays for either TV or computers. However, this is nobody's fault that some people literally have no clue about technology, the current direction and the future trend. Few people have access or desire to prospect the current science projects which will determine the future television for instance.

This example is, however, too commercial, since the implications of new technology (even for something apparently small as displays) could represent a milestone is our further technological evolution. I understand that nowadays people are more interested in simple daily objectives, like waking up in the morning, having breakfast, go to work, work out or shop for relaxations, do house work and so many other logical and everyday elements included in everyone's daily routine. However, we must be open-minded when it comes to the future.


We just can't overlook what is going on in the world and not just for political and economical world but also science and medical world. This process of acknowledging only takes 10 minutes a day. For instance how many of you know the latest Sony first OLED TV product, how it works, what it is, and why is so important. My guess is that only fans or pros know all the answers. This Sony TV sports not only the title of OLED TV but also the name. Unusual at least, but then again we are talking about Sony.


Therefore, strange names and excellent designs are a common feature. The key features for this TV are the outstanding contrast (with an unreal and unseen by now contrast ratio of 1.000.000 to 1, making the movies scenes extremely real with the black and white contrast), the color reproduction (tanks to the latest Sony technology, Super Top Emissions), high brightness (never seen before within the OLED technology), extremely fast response time, unusual yet excellent resolution, eco friendly (by boasting an energy efficiency program), organic material, and the tilt feature (allowing you to tilt the screen 55 degrees backward or 15 degrees forward).


The Sony OLED TV boasts an excellent form factor and beautiful stylish design, the OLED panel being suspended by a slim stainless steel pedestal (flexible to allow tilt of the screen). The actual screen is a work of art not only when used but also when closed with an incredible depth value of 3 mm. The base of the OLED TV sports several nice features. In terms of design it is well built with excellent materials completing the design.


Sony offers an impressive design package not to mention the hardware specification. In case you were wondering, OLED is also known as Organic Light Emitting Diode. There are two types of OLED technology by this day, the polymer OLED and the small molecule OLED. The OLED TV sports the second type of technology mainly because this means a better screen life. The future holds a merger between the OLED technology and the TFT technology, called Organic TFT.


This technology will allow the creation of flexible plastic displays, which will significantly improve all the devices on the market not only in form factor but also in tech improvement. The Sony OLED TV includes within its base unit several connections, improving the normal connection department. Therefore, you get not one but two HDMI ports (supports 1080p/60, CEC capable), a DMe Service, the DC in jack, the analog and digital audio out, the VHF, UHF cable, and a memory card slot compatible with Memory Stick PRO memory cards.

In the video department the Sony OLED TV includes beside the over 1.000.000 to 1 contrast ratio, a native resolution of 960 x 540 pixels. For a better picture adjustment Sony included several settings, in terms of mode, picture, color, temperature, noise reduction, sharpness, brightness, and other settings, more advanced such as clear white, live color, black corrector, gamma, and color space. In the audio department you get other interesting features such as the audio and video synch, the excellent Dolby Digital audio, stereo decoder, surround sound system, three different sound modes dynamic, custom, and standard, and the steady sound volume control feature.

The actual screen sports a diagonal of only 11 inches with an aspect ratio of 16 to 9. Most of the features from the video department are shared with the ones from the audio department. The audio power output is only of 2 Watts. So, are you impressed? You should be impressed, this technology is the future. Unfortunately is still too early to say if the Sony OLED TV is a solid investment, with only one year of warranty. In general the first revolutionary devices are the ones who break the easiest and are the hardest to repair. If you are in general a lucky person, then you shouldn't have any problems with this TV since it is made by Sony.

The retail box of this product includes beside the actual OLED TV, the remote control, battery, AC power cord, AC power adapter, cleaning cloth, operating instructions, the 75 ohm coaxial cable, and the warranty card. As you can see this means a full retail package. By the way, the remote control is truly a piece of art, probably one of the best looking and well build remote controls ever made by Sony. Beside the fact that this product is still experimental, yet in a couple of years it will be considered a milestone, there is still another factor to take into consideration, the price.

As you might already thought the OLED TV doesn't come cheap, at all. Actually as an objective remark, there are few devices created by Sony with small price tags. In the last years Sony decided to improve its devices by bringing excellent performances and stylish, solid build, designs. Even so, the production costs were so high (since all this evolution process happened overnight) that the final price tags off all the new products, especially the ones which include new technology, were substantially raised, making Sony an expensive product manufacturer.

These can easily be implied only by revealing the Sony's OLED TV price tag, $2.499.99, which in these economic crisis means poor sales, and probably discontinuing this line for a few years until the technology will become more affordable. Whatever the future might hold up, Sony's OLED TV is truly an important device in the display direction and future technologic evolution.