Written on December 8, 2009 – 3:40 am | by CoolGadgetConcept |
The coolest logos are the ones that stay in our minds, the ones that can say a lot of the company which they present and those that survive the time passing.

The logo has origins and roots in several modes of meaning and representation, of which we can include: Herald signs (seal, emblem), anthropological (mask), legal (signature) and art (portrait).
It is estimated that a person who lives into an urban area is exposed daily to about 1200 logos. They are found on the products packaging, advertising posters or buildings (banners or billboards). This expansion or invasion of logos is part of the human tendency to be surrounded by images, symbols or myths.

The first part of the logo is to ensure recognition of the organization ii represent by a diverse audience. The logo could be called the identity card of the organization.
Far from being reduced to a simple sign, the logo should be rather considered as a true system of identification and meaning, as a set of interdependent elements. It is easier to remember visual images than words. Thus, the symbols of the marks should help them win market recognition.

The logo does not just represent an organization or a brand, is a sign of identity.
"Symbols combine intelligence, imagination, emotion ..." Georgetown University Identity Standards Manual

To understand the logo better you should know a way to classify the logos, one logo classification is given by Alina Wheeler in "Designing brand identity" and so we have:

-         wordmarks - it is a given name and itself can be company name. Consist of legible words written in a separate fund that can integrate abstract and pictorial elements.

Distinctive feature of the Dell logo is given by the inclined "E" to reinforce the visual logo style.

-         Letter-form marks - a single letter as the logo is often used by designers because it is a graphic sign very easy to obtain and very effective. The letter has always an unique look and translates for the customer a certain personality of the brand it represents.

-         Pictorial marks - they used an image that can refer to the company, the image may be only symbolic or can refer to the known characteristics of the product. For example: the Post American eagle is a symbol of America but also a symbol of independence and speed.

-         Abstract marks - they use visual forms to represent an idea or an attribute of the product or service. By their nature they give a strategic ambiguity and they can be used for a wide range of companies. Abstract logos are used primarily for service companies or technological ones and are very difficult to create.

-         Emblems  are these logos have in addition to the pictorial elements, the company name or organization. These items are never isolated and you will see them as a whole. For example the Vodafone logo.

-         Characters - these are used primarily to focus on product brands and the certain values or characteristics of the product. The best ones can become cultural emblem retained over time. The "rubber" man from Michelin, the goddess of the Columbia Pictures and the Linux penguin are some of mascot logos encountered.

Logo Nike, also called swoosh, it is actually a wing of the the Greek goddess named Nike. She was the goddess of Victory, one of the wives of Zeus, king of Olympus, who watch over the warriors when they went into battle. This inspired the most courageous people to fight honestly and correctly, according to legend, when a warrior was going to the battle, he said: "When we go to fight and we win, we say Nike" and today Nike is the symbol of competitions carried out correctly.

Founded in 1968 by Philip H. Knight and Bill Bowerman, Nike Company has become very quickly well-known on the market, so that in the late 70's the company had reached a figure of 270 million dollars.
The famous Nike logo was created by Caroline Davidson in 1971, a close friend of Knight, and for the logo she received $ 35.
This tells us that cool and well known logos can be created with very little money, but with lot of inspiration.

The Adidas Company, the German manufacturer of textiles and footwear, was named after the founder Adolf (Adi) Dassler, who started making shoes in 1920 in Herzogenaurach, near Nuremberg, with his brother, Rudolf Dassler.

Created by founder Adi Dassler, the sign was used for the first time in 1949 as a design logo for shoes. Dassler intended to create a symbol that can be easily recognized in sporting competitions in which Adidas shoes appeared. Then the three lines have first appeared in 1967 on clothing and the logo is easily recognized today.

Apple Inc. has founded in 1976 and since then, the company revolutionized personal computing. It was founded by Ronald Wayne, Steve Wozniak, and Steve Jobs. Apple Computer has been introduced over the years very developed accessories and products with very developed technologies. The company has become one of the world's most famous computer brands with innovative products such as QuickTim iPods, Macintosh computers and iPhones.

The best brand identities are memorable, authentic, varied, flexible and add a certain amount of value to the product, so it can be recognition very quickly and can pass over cultural or geographical barriers.

The Wild Center is the Natural History Museum of Adirondacks. It is a non-profit organization situated on a 31-acre campus in Tupper Lake, New York. The symbol of the Wild Center mirrors an aerial view of the museum's location and the color of the symbol is changing with the seasons.

"The best way to predict the future is to create it." Alan Key. This means if you want your company to be well known on the market, to have good sales and to be on the lips of every customer you have to start with the beginning, and the beginning is the logo because this is the first thing consumers see when they look at your company

and it is the element which can say a lot of good or bad things about company. The idea of a cool logo creation is that the logo can send your company to a growth and success position on the market.