Coolest Logos

Tuesday, December 8th, 2009 |

The coolest logos are the ones that stay in our minds, the ones that can say a lot of the company which they present and those that survive the time passing.
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The logo has origins and roots in several modes of meaning and representation, of which we can include: Herald signs (seal, emblem), anthropological (mask), legal (signature) and art (portrait).
It is estimated that a person who lives into an urban area is exposed daily to about 1200 logos. They are found on the products packaging, advertising posters or buildings (banners or billboards). This expansion or invasion of logos is part of the human tendency to be surrounded by images, symbols or myths.

The first part of the logo is to ensure recognition of the organization ii represent by a diverse audience. The logo could be called the identity card of the organization.
Far from being reduced to a simple sign, the logo should be rather considered as a true system of identification and meaning, as a set of interdependent elements. It is easier to remember visual images than words. Thus, the symbols of the marks should help them win market recognition.

The logo does not just represent an organization or a brand, is a sign of identity.
“Symbols combine intelligence, imagination, emotion …” Georgetown University Identity Standards Manual

To understand the logo better you should know a way to classify the logos, one logo classification is given by Alina Wheeler in “Designing brand identity” and so we have:

-         wordmarks – it is a given name and itself can be company name. Consist of legible words written in a separate fund that can integrate abstract and pictorial elements.

Distinctive feature of the Dell logo is given by the inclined “E” to reinforce the visual logo style.

-         Letter-form marks – a single letter as the logo is often used by designers because it is a graphic sign very easy to obtain and very effective. The letter has always an unique look and translates for the customer a certain personality of the brand it represents.

-         Pictorial marks – they used an image that can refer to the company, the image may be only symbolic or can refer to the known characteristics of the product. For example: the Post American eagle is a symbol of America but also a symbol of independence and speed.

-         Abstract marks – they use visual forms to represent an idea or an attribute of the product or service. By their nature they give a strategic ambiguity and they can be used for a wide range of companies. Abstract logos are used primarily for service companies or technological ones and are very difficult to create.

-         Emblems  are these logos have in addition to the pictorial elements, the company name or organization. These items are never isolated and you will see them as a whole. For example the Vodafone logo.

-         Characters – these are used primarily to focus on product brands and the certain values or characteristics of the product. The best ones can become cultural emblem retained over time. The “rubber” man from Michelin, the goddess of the Columbia Pictures and the Linux penguin are some of mascot logos encountered.

Logo Nike, also called swoosh, it is actually a wing of the the Greek goddess named Nike. She was the goddess of Victory, one of the wives of Zeus, king of Olympus, who watch over the warriors when they went into battle. This inspired the most courageous people to fight honestly and correctly, according to legend, when a warrior was going to the battle, he said: “When we go to fight and we win, we say Nike” and today Nike is the symbol of competitions carried out correctly.

Founded in 1968 by Philip H. Knight and Bill Bowerman, Nike Company has become very quickly well-known on the market, so that in the late 70’s the company had reached a figure of 270 million dollars.
The famous Nike logo was created by Caroline Davidson in 1971, a close friend of Knight, and for the logo she received $ 35.
This tells us that cool and well known logos can be created with very little money, but with lot of inspiration.

The Adidas Company, the German manufacturer of textiles and footwear, was named after the founder Adolf (Adi) Dassler, who started making shoes in 1920 in Herzogenaurach, near Nuremberg, with his brother, Rudolf Dassler.

Created by founder Adi Dassler, the sign was used for the first time in 1949 as a design logo for shoes. Dassler intended to create a symbol that can be easily recognized in sporting competitions in which Adidas shoes appeared. Then the three lines have first appeared in 1967 on clothing and the logo is easily recognized today.

Apple Inc. has founded in 1976 and since then, the company revolutionized personal computing. It was founded by Ronald Wayne, Steve Wozniak, and Steve Jobs. Apple Computer has been introduced over the years very developed accessories and products with very developed technologies. The company has become one of the world’s most famous computer brands with innovative products such as QuickTim iPods, Macintosh computers and iPhones.

The best brand identities are memorable, authentic, varied, flexible and add a certain amount of value to the product, so it can be recognition very quickly and can pass over cultural or geographical barriers.

The Wild Center is the Natural History Museum of Adirondacks. It is a non-profit organization situated on a 31-acre campus in Tupper Lake, New York. The symbol of the Wild Center mirrors an aerial view of the museum’s location and the color of the symbol is changing with the seasons.

“The best way to predict the future is to create it.” Alan Key. This means if you want your company to be well known on the market, to have good sales and to be on the lips of every customer you have to start with the beginning, and the beginning is the logo because this is the first thing consumers see when they look at your company

and it is the element which can say a lot of good or bad things about company. The idea of a cool logo creation is that the logo can send your company to a growth and success position on the market.

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Coolest Gadgets

Thursday, November 19th, 2009 |

Every special night can become even more special if you add into it’s scheme a cool and hot gadget like a twilight turtle, a device that can provide some light games, an interesting music instrument or a cool design object to anime the atmosphere.
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If you prepare a night of this kind, or you want to simply anime your kitchen or living room, or if you own a restaurant or bar and want to impress your customers, you can use this Led color changing Ice Bucket. This gadget it is able to change its color in red, green and blue, but you can obtain a multitude of nuances by just simply adjusting the light intensity so that it will integrate perfect to the room’s environment.  With a simple press of a button from the remote control it can be used as a fixed color or as a chameleonic color changing gadget. It is designed to can hold a bottle of Champaign or wine, with ice, or to hold some bottles of beer, coke or various other drinks.

Produced and designed by Chinavasion Electronics its bulb life it is around 25 000 hours and the remote control distance can reach up to 6 meters. The remote controls integrate in its function also the slow or quick change of light, the off and on feature, the color selection and the set of the brightness.

The material used to make this amazing and beautiful cool gadget it is a translucent PC shell with a silver and gray color base. It have a built in battery or you can simply connect it to an AC trough its power adapter. The battery it is projected to last up to 3 – 5 hours, depending on the intensity of the light that you set and use it. The operating temperature it is between 0 and 40 grades . The dimensions are not too big, its diameter being just 150 mm and the height 240 mm.

Also, to help you animate your special nights, Chinavasion  brought us a piano with new and well improved touch keys like a real keyboard. You can try to sing or compose some favorite music tracks on this Roll Up synthesizer Piano with responsive keys and after this, when you finished your play to the new cool gadget, put it in a drawer.

It have 61 standard keys with a piano layout, 128 various and different synthesized tones, 100 different rhythms, and included features like Speaker out, midi, a headphone jack of 3,5 mm. This device it is easy to compare with any other high end digital piano and win the competition because of its cheap price.

It also contains 20 demo songs  and a volume control. It can be used with x4 AA  batteries our connected to the AC trough its power adapter cable. It comes with a guide manual and a case special made to help you carry or stock it.

If you want to see a movie with you friends or your girlfriend in your room you can give up your old little monitor and use a real projector. We recommend you the DELL 7609 WU projector, recently introduced on the market. This cool gadget features a lot of technologies and functions that will provide you solutions for most outstanding multi-media problems.

This project can play an amazing 1920 x 1200 WUXGA resolution with maximum 3850 lumens brightness and a 7200:1 contrast ratio. It have an Brilliant Color integrated technology and a DLP so that this gadget can support fast moving scenes and stunning colors, both from pictures and videos in a high resolution and quality.

Another impressive function of the DELL projector is the ANSI Lumens technology which will allow it to provide images from brightness rooms or with white surroundings. Users shouldn’t, thanks to this technology, turn anymore the lights off or be careful at the white walls.

This cool projector have a 2 watts built in speaker that will provide a high quality and clean sound. To accommodate to the heavy use, this projector have a replaceable light of 300 watts and an increased lamp light up to 2500 hours, much more longer than any other traditional multi media projector.  To make it even more optimal it provides desktop and ceiling climbs.

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Car Gadgets

Wednesday, November 4th, 2009 |

A car gadget is not a mere trifle, it is a necessity. It offers you a comfort, it makes your car more light in hand and for many times it makes your day more beautiful.A car gadget can make you feel like home, it can smooth your holiday and it can help you when nobody else can do it. Even if it is a need, a car gadget will always arrest men’s look and women’s sigh.
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All-in-one Driving and Engine Performance Monitor

It is said that this is the best choice if you want to impress your boyfriend. Most cars offer few information. Usually, you get acquaintance with fuel, engine temperature, speed, odometer. Normally, you get only the basic aspects: speed, fuel, odometer and engine temperature. But if you want more, you should choose all -in-one Driving and Engine Performance Monitor . You don’t need tools or automotive expertise any more.

The first step and the only one is to plug Car Chip Pro into the OBDII port . It reads information from your car’s on-board computers. In the past, this  car gadget was disposable only to professional mechanics but now you can have these data only for $120 .

Let the kids have some fun with the Sirius backseat TV

The most difficult part of a journey is the period of time when kids have to wait on the back seat and complain. “Are we there yet? Are we there yet?” Then they sing, laugh and irritate you because you can’t get focus on driving. If you want to have a relaxed holiday, you should think about something to occupy their time. The perfect choice seems to be The Sirius backseat TV. Your kid can see his favourite cartoon because he has three channels of programming: Nickeldeon, The Disney Channeland Cartoon Network.

This car gadget is compatible with most cars and video monitors and is already available in some Chrysler cars.For a peaceful journey, you have to pay only $ 250.00.

Ferrari Traffic Assistant to help you on unknown routes

Having a GPS device in your car is the best solution when you travelling on unknown routes. But how about equipping your vehicle with a system which indicates the hotels, museums, restaurants, service stations? The answer is The Ferrari GPS.

The device is in the red-black rally design and it has the signature of the sportscar manufacturer. You can have this cool car gadget for  $500.

Take your meal behind the wheel with In-car Microwave

Are you tired of eating cold sandwiches when you have to drive your car? Would you like to have hot your special coffee made by your wife even if you are not home? Or maybe you want to cook a pie in 4 minutes while you are driving.

All that you need is the amazing In-car Microwave. You can heat up a cup of coffee, tea or milk in five minutes.You can heat your food in six minutes, you can eat healthier.It is made of steel..You can have it now for £130.

Or… Keep your food cool with the Deluxe Mini-Fridge
It is summer..it’s hot and you are in a heavy traffic. You want to drink some cool water but you can’t get down from your car. I think that you had this problem many times. You have always said that you are going to do something to fix it but it is summer again and you are thirsty. You have to be content with your bottle of water  purchased in the morning or to wait until you can stop for buying another one, a cool one.

Or…you can buy a mini-fridge and have always cool water. This cool car gadget has 20 Liter capacity so it offers you the possibility to keep even your food cool. It features a digital LCD display of inside temperature.

You can buy some bottles of water or you can buy a mini fridge!It is the same! It chills to 44 degresse and it can be yours for only $99.99.

Anti Sleep Driving Alarm
Anti Sleep Driving Alarm is the greatest idea for a journey which includes a long distance.It is a very good idea too for truck drivers because there is the biggest risk of falling asleep behind the wheel. You have to fix the anti-sleep driving alarm  behind your ear like eyeglasses. It is an ergonomic design.It is very comfortable, it won’t disturb you only if  you will feel asleep because in that case alarm will sound and for sure you will get back to alertness.

It is a safety gadget to buy for yourself or for people who are in your car. You can ensure your comfort for only $5.99.

Breathalyzer Keychain Car Gadget – Flashlight + Stopwatch

If you want to keep your friends safe you need a mini-breathalyzer. This car gadget fits right on your keychain!You have to blow for 5 seconds and wait. If the indicating light is green it means that you can drive.Yellow light means that you have to wait until you can drive again and red indicating light is the sign that you are not allowed to drive or you should hand your keys to somebody else.

Note: The result of this test gives BAC for reference only . The legal responsibility is yours!

You can have your own breath test for only $5.45.Even if you consider a car gadget a need or caprice… you have to admit that a car gadget is cool and it can save you!

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AlterG M300 Release – Cool Fitness Gadget

Monday, October 26th, 2009 |

AlterG, the producer company of Anti-Gravity Treadmill, the revolutionary technology for athletic training and rehabilitation launched today the AlterG M300 product. M300 uses the same anti-gravity technology developed at NASA, which can be found in the P200 series too, but at a third of the price and packed in a new design. M300 brings the revolutionary technology closer to millions of people who are trying to rehabilitate more easily from surgery or injury or they just want to train smarter. The best thing about this product is that the efficiency/price is very good. This new product is basically an improved P200, and main differences are that M300 is optimized in form, function and price for therapy in clinics, trainings and fitness facilities.
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“Our AlterG P200 can bear the weight of pro football players, move at the speed of Olympic runners and accommodate the specific requirements of world-class teams and athletes” said Lars Barfood, the CEO of AlterG. “The new M300 is designed to take all the benefits of our existing anti-gravity treadmill and make it more affordable and manageable for physical therapy clinics, fitness and training facilities and individuals. AlterG removes the obstacles associated with training and physical rehabilitation – impact on the body and the pain and difficulty of recovery – and helps even more people achieve their training and rehab goals.

This recovery machine is great both for weekend warriors recovering from surgery and for hardcore athletes training through an injury. This product allows people to run and walk at a fraction of their body weight, it applies a precise and a comfortable force to lift the body, and people can move naturally and pain free. Reducing body weight lowers the impact on joints and muscles to provide a smooth recovery from injury or from surgery. AlterG M300 is also good for improving training and performance.

AlterG is easy to use, and it has simple differences from a traditional treadmill. First of all, the user steps onto the treadmill, raises the enclosure and zips into the chamber. The controls are pretty the same with traditional treadmills’ controls, beginning with the body weight measuring tool and with the pressure measuring tool. The body weight can be modified and actually reduced up to 60%, and the pressure on joints is much better and allows people to train better.

The speed and the incline also can be modified, and this also modifies the intensity of the exercise. In addition to the standard features, you will get support from the inflated air chamber. This way, the exercise will be more effective, and you body will recover faster.Originally, this product has been designed for athletes and professional sports teams, but nowadays anyone can benefit from this revolutionary product. So anyone looking to train or to smart rehab should get a M300. The company is working on improving the quality/price ratio, but taking into account that the technology used in this product is quite new, you should understand the price tag.

AlterG is pre-selling the M300 model, and the product will be shipped starting with November 2009. The product begins at $24,500 and here are some information about model’s varieties.

With the AlterG Anti-Gravity Treadmill you get all the gain, without the pain. AlterG optimizes rehab and training by minimizing the impact of running and walking on a person’s body.

For athletes – training is injury free and rehab is faster

For patients with lower body injury – faster recovery and smoother return to full functionality

For patients with neurological disorders – helps to maintain, and even regain, functionality and mobility

For weight loss – motivates users by simulating weight loss, protects joints from stress

AlterG has been reinventing rehabilitation and athletic training with its NASA developed, anti-gravity technology since 2005. Alberto Salazar, famed marathon runner and director of the Nike Oregon Project, was instrumental in working with AlterG to provide feedback on the prototype. His athletes began testing AlterG prototypes in 2006. Additional early testers include the Golden State Warriors and Oakland Raider franchises. In 2007, AlterG went to market with the first commercially available Anti-Gravity Treadmill.

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Battery Operated Gadgets Catalogs

Monday, September 7th, 2009 |

In the last few years the autonomy of our mobile phones and even gadget phones decreased rather than grew. This is not a great progress for our technology. Many mobile phones need to be recharged after just one day usage. What could be the problem? The answer is quite simple: our mobile phones have more functions these days. Every new application on our mobile phone induces greater battery consumption. Let’s turn our attention to the GPS. Every new high-end phone has one. But then again everyone likes more functions on their mobile phones and once these functions have been integrated, then is no turning back. We call it technological evolution. This days mobile phones are not just about calling or texting, but also about music or surfing the web. However all these functions withdraw energy from the accumulator of our mobile phone.

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Still, the autonomy of a certain model depends on the way the phone is used. The same device can ‘survive’ only one day on an intensive usage, but also a whole week before it well need charging (on a low usage).

One of the most important reasons the autonomy period of our mobile phones is low is the accumulator power (or capacity). The power of the Li-Ion and Li-Polimer accumulators grew year by year (on a constant level). A cylindrical notebook accumulator with an 18 mm diameter and length of 65 mm could stock 1200 mAh. Nowadays this value was increased to 2600 mAh. The next five years will not bring any change in the accumulator land. Our mobile phones will still have lithium accumulators. Their big advantage, besides the bigger power storage (compared to the Nichel Cadmium), is that they don’t present the Memory effect. The Memory effect will not allow you to recharge your mobile phone until its battery is completely empty. The lithium accumulators are more expensive to produce then the Nichel Cadmium ones. Therefore is you want to buy an extra accumulator you will pay quite much. The power of the accumulator is constantly attacked by numerous consumers, like the broadcasting chip. The small CPU’s from our mobile phones use little power (it actually lowered its consumption from 5 to 1.3 volt). With every new technological progress the consumption of power decreases. The difficult moment is occurring right now. The processing frequency is around 500 MHz, but in two years they will grow to about 2 GHz. This will surely affect the chip power consumption but a better frequency is mandatory because of the high data flux.

One of the most ‘starving’ applications on our mobile phone is actually the calling function. The consumption depends on the network you use. In the GSM networks you can speak twice as much than in the UMTS network. You can save some power is you switch from the UMTS to the GSM when you don’t need video calling or high speed connectivity.

For many applications, the actual use of power is owed to the phone display. Let’s take example the browser. The application is not that big but the display is on during the entire navigation (this leads to a high use of power). The standby period with the display on is slightly lower than the calling period – because the display is not on during a call. This is one of the reasons the manufactures are preoccupied to diminish the period of time while the display is on when the phone is not used and to turn itself off while an outgoing call.

Another application that devours the power of the accumulator is the music player. It’s a little less consuming than the other but don’t let yourself fooled, it will empty your accumulator in 24 hours. If you listen to music from your mobile phone by using a Bluetooth stereo handset or Bluetooth speakers then the mobile consumes more power.

Watching movies on your mobile phone is the latest direction right now. However this application will drain your accumulator dry in a few hours (2 – 5 hours, if you are lucky).

You can use the WLAN to surf on web rather than the UMTS. The WLAN will save energy.

Be careful with the GPS. It’s very consuming because it uses simultaneously the display and the Internet connection. The autonomy of your mobile phone will decrease ( with your GPS on ) to about 2 hours.

We all want a single device that can do everything, but the reality is different than what we want. The more you use a single device for all your needs; there are more chances that it will crash and burn. So you like music and movies on the go, buy an iPod or other player, you need GPS, buy an actual GPS and not at least do buy a good phone that doesn’t need daily charge.

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